Gezellige joie de vivre

De Franse keuken in Nederland (1955-1980)

Samenvatting

This article focusses on the introduction of French cuisine and French products in the Netherlands (1955-1980). After 1945, a Dutch ‘cultural elite’ looked at Paris for inspiration and valued ‘exotic foods’ like snails, garlic, wine and cheese. In the economical growth of the sixties, more people went on holidays, ate in restaurants and began eating new products. The French cuisine was one of the first new cuisines being introduced in the Netherlands; especially wines and cheeses. This was at the same time new/exotic and easy/cozy and it therefore became very popular in Dutch households. This popularity was introduced by food writers (Wina Born as the most important) and fastened by [Dutch] supermarket Albert Heijn, that introduced new products and promoted them in their free magazine Allerhande.